Market research in social and in solving problems of uncertainty
Keywords:
uncertainty, market researches, social changesAbstract
This work is a result of the author's great experience in the market researches field. Mixing both theoretical and practical aspects, it analyses market research as a useful tool to take decisions when uncertainty is dominant, in the light of the social changes occurred over the last 15 years.
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References
Robin J. Birn, “The Effective Use of Market Research: How to Drive and Focus Better Business Decisions”, Kogan Page 2004;
Ivano Casolaro, “L’entropia nella comunicazione” – pubblicazione di tesi di Master presso l’Università di Teramo sul sito
www.apav.it, pagg. 12-19 e pagg. 29-36;
Amedeo De Luca, “Le ricerche di mercato. Guida pratica e metodologica.”, Franco Angeli 2006
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